The Lifecycle of a Quality Blog Post
Regular updating with a quality blog post on your blogs/website is very vital for search engine optimization purposes, but understanding the simple ethics of creating a quality post is more essential for every blogger. You know that feeling when you land your search on a site with an attractive headline but marbled with unorganized content and many grammatical errors.
Although, this can happen to even the most professional blogger- I also have had to update most of my posts more often. Hence, the enthusiasm to discuss “The life-cycle of a quality blog post” and also as a requirement for AdSense approval– a good article can be categorized into 3 tiers;
1. Heading Tags
2. Body Tags
3. Conclusion Tags
Now we would talk about the basic elements of a great blog post and how to optimize each for both readers and search engines under these
The Head Tag of a Blog Post
The headline, or title, of your blog post, must be crafted to capture the attention of potential readers who may see it in their social media news feeds or in search results. Make sure you’ve found a great keyword phrase that people searching will use to find blog posts on your topic—and include it in your headline.
The first paragraph of your blog post will either keep people reading or make people leave. Make sure that it compels people to read the rest of your content. You should use your targeted keyword phrase for search at least once in this paragraph.
This is the main portion of your blog post content. Think of the headline as the promise and the main content as the fulfillment of that promise. Your main content should fully satisfy anyone who visits your post based on the headline.
If you create content that does not satisfy the promises of your headline, people will start to identify your blog as unfulfilling and thus, stop visiting. The length of your blog posts can range from 300 to 3,000 or more words. It’s best to alternate the length of your posts as you gain insight into what works best for your audience.
Many people will scan your blog content as opposed to reading it word for word. Write subheads that break your content into digestible sections, and make sure those subheads represent the content within them.
Use bold text in a few areas of your main content to help highlight important points. Use it selectively- otherwise, your entire article will seem bolded, thus taking away the ability to highlight key portions of the content.
Bulleted/ numbered lists
While you don’t want your entire post to be bulleted or numbered lists, these lists do help separate out steps and lists with useful content.
Supplement the text portion of your content with media, such as relevant images and videos. This will help break up your content and illustrate your points better. Images can also be used as part of the search optimization of your post—include your post’s main keyword phrase in the file-name of the image as well as the ALT tag.
The use of well-structured grammar in a blog post is very important for a search engine like Google, Bing Yandex, Yahoo, Baidu, Munax, Wiki, Wolfram, etc, and also as a prerequisite for AdSense approval. You can use tools like the ezine-article spinner, free-article spinner, and Document grader to check spellings or improve words especially when you are translating an article from one language to another.
The Conclusion Tag
The conclusion should be a paragraph or two at the end of your post to summarize what the reader should have gotten out of it. If they didn’t chances are, they will go back to see what they might have missed.
Call to action
The last line of your blog post should be some form of a call to action. It can be as simple as asking readers to share their thoughts in the comments or to share the post on social media if they enjoyed it. If your post was written to promote a particular product or service, the call to action should encourage the reader to learn more about it.
Finally, As the saying goes quality content is king- not just any randomly-generated content from anywhere but a content that leaves your readers well informed, satisfied, or keeps them coming for more. It is not always about the quantity but the quality.
You too can help other bloggers do right by creating a quality blog post when you share this post on your social media platforms or share your view on how we can create fresh and quality content.